What happens when a public university decides to act like a nimble problem-solver for its region? We sat down with UCA President Houston Davis to unpack how a 10,000-student campus can feel personal, deliver strong outcomes, and show up where Arkansas is growing the fastest. From daybreak planning sessions to late-night grading, Davis explains why he still teaches every term and how that keeps policy grounded in real student needs.

We trace the roots of his leadership—mentors, research on educational and economic trends across thousands of U.S. counties, and a process-driven approach that values clarity, application, and writing. That foundation shapes UCA’s strategy: build a residential experience that truly fits undergraduates, keep students from getting lost, and invest in programs that serve the state’s evolving workforce. Northwest Arkansas takes center stage as we talk alumni strength, employer partnerships, and the goal of becoming a go-to resource for innovation and talent. Think aviation pathways, STEM expansion, and a campus that travels through people, programs, and service.

Cost myths get a hard reset. Davis breaks down the difference between viral debt stories and the reality of regional public universities, then walks through the UCA Commitment—a debt-free pathway for qualifying Arkansas families that pairs financial support with hands-on help navigating FAFSA and scholarships. Coupled with disciplined fiscal stewardship, UCA is widening access without compromising health. The message to alumni and friends is simple: we’re not looking for a slogan in Northwest Arkansas; we’re building a presence that solves problems, lifts students, and strengthens the state.

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