What turns a busy downtown into a true community? We sit down with Aaron Nolan, UCA alum, veteran broadcaster, and now communications director at Downtown Bentonville Inc., to unpack the playbook behind block parties, farmers markets, and a holiday season that lights up the square for thousands. From the outside, it looks effortless. Behind the scenes, it’s a masterclass in planning, partnerships, and storytelling.

Aaron takes us from a UCA bulletin board that launched his anchor career to the grind of early jobs, the leap to a national network, and the long runway required to cover the Olympics in Rio and Korea. He shares how in-depth research transforms interviews into genuine relationships, why a gold medal moment still gives him chills, and what curling has taught him about humility and preparation. Those lessons now inform how DBI programs free, family-friendly experiences that feel organic rather than manufactured, and why their Emmy-nominated show, Downtown Now, keeps the spotlight on the people behind the scenes.

We also acknowledge the challenges of growth. Parking perceptions, real traffic challenges, and constant construction are part of a fast-growing region. Aaron explains how DBI coordinates with City Hall, Visit Bentonville, and the chamber, and why the new A Street Promenade could become a regional destination if it’s programmed thoughtfully from day one. Alongside that, we talk about UCA’s expanding footprint in Northwest Arkansas, alumni engagement, talent pipelines, and telling the stories that connect Conway to Bentonville’s square.

If you care about placemaking, local events, and the mechanics of civic storytelling, this conversation delivers practical insight and a few great laughs. Subscribe, share with a friend who loves downtowns, and leave a review to tell us what you want to hear next.